关于高等院校品牌建设视觉识别系统的探索——以新疆师范大学为例

Exploration on the Visual Identity System of Brand Construction in Colleges and Universities--Taking Xinjiang Normal University as an Example

高校品牌建设中的形象识别系统包含高校理念识别、高校行为识别和高校视觉识别系统,这三套系统分别体现着高校中的校训、组织行为、标识等。识别系统直接关乎高校品牌建立成败的关键,现今高校识别系统方面表现出理论高于实践,空中楼阁的窘态。在高校品牌建设中,特别是视觉识别系统的建设,需要系统化、规范化、统一化,在这方面企业做的就更为到位了。

the image recognition system in the brand construction of colleges and universities includes the university concept recognition,the university behavior recognition and the university visual recognition system,these three sets of systems respectively embody the university motto,organizational behavior,logo and so on.The recognition system is directly related to the success or failure of the university brand building.In the brand construction of colleges and universities,especially the construction of the visual identification system,it needs to be systematized,standardized and unified,and enterprises in this respect do more in place.