从播客到移动音频媒体:赋权的回归与场景的凸显

From Podcast to Mobile Audio Media: The Return of Empowerment and the Highlight of Context

播客一度被视为传统广播的颠覆者,它对传统媒体"反叛"表象的背后所隐喻的,是对信息传播方式及以之为媒所衍生的信息传播权力的变革。由于"图像革命"的规制和支撑播客发展的客观条件的不完备,播客一度陷入低潮,直到移动音频媒体崛起,才再度进入公众视野。从播客到移动音频媒体,称谓变化的背后是播客应对移动化、智能化、场景化时代的来临而做出的探索。在肯定移动音频媒体的价值之余,也应对其所面临的符号价值虚高、话语权漂移等问题予以正视。

Podcast was once known as the subversive of radio and television. It reflected the transformation of the means of information dissemination and the power of communication. Due to the regulation of the "image revolution" and the transition from "informal media" to "formal media", podcast entered a low tide. According to the rise of mobile audio media, podcast attracts public attention again. From podcast to mobile audio media, behind the change of title is the variety of explorations that podcast has made in response to the advent of the era of mobility, intelligence, and context. In addition to affirming the value of mobile audio media, it should also face up to the problems such as the high value of symbols and the drift of discourse power. In the future of "everything is medium", whether mobile audio media can have a place or not is up to the patience of capital and the wisdom of operators.