“互联网+”背景下传统企业电商发展面临的问题及对策分析

Analysis on the Problems and Countermeasures of the Development of Electronic Business in Traditional Enterprises under the Background of"Internet+"

21世纪是一个信息化迅速发展的时代,“互联网+”变成了一个流行的代名词,淘宝、京东、苏宁等大型企业纷纷加入“互联网+”的阵容,并占据电商市场的一席之地。随着互联网的不断渗透,不断发展,传统企业的发展受到了巨大的冲击,各行业的传统企业也随之加入电商行业,进入了O2O模式。本文以豪克华光为例,通过分析传统企业电商发展现状,提出发展过程中面临的主要问题,最后提出解决对策。

the 21st century is an era of rapid development of informatization,in which"Internet+"has become a popular synonym.Large enterprises such as taobao,jingdong and suning have joined the"Internet+"line-up one after another and occupied a place in the e-commerce market.With the continuous penetration and development of the Internet,the development of traditional enterprises has been greatly impacted,and traditional enterprises in various industries have also joined the e-commerce industry and entered the O2O mode.Taking hawker huaguang as an example,this paper analyzes the development status of e-commerce in traditional enterprises,puts forward the main problems in the development process,and finally proposes solutions.