聚合型需求及计划性消费对社交型C2B电子商务平台的影响分析——以拼多多平台为例

An Analysis of the Influence of Aggregate Demand and Planned Consumption on Social C2B E-commerce Platform

目前的国内电子商务市场中,C2C模式及B2C模式的电子商务平台依旧占据着主要市场份额。C2C领域淘宝一家独大,B2C领域中以平台模式稳居第一的仍旧是天猫,而京东、苏宁等自营模式或自营+平台模式也成为为数不多能够与天猫相抗衡的电子商务平台。2018年双十一的狂欢还未远去,大数据已经再次向我们表明,除了C2C模式及B2C模式的电子商务平台持续打破着一直以来自身所保持的各项数据记录外,另一种创新型的电子商务平台也悄然进入了双十一各项数据的排行榜,销售总额甚至跻身平台排行榜前六,仅次于天猫、京东、苏宁、亚马逊及唯品会,这个平台就是褒贬不一的拼多多,而平台模式正是基于聚合型需求及计划性消费的社交型C2B电子商务平台。

at present the domestic e-commerce market,C2C and B2C model of e-commerce platform still occupy the main market share.Taobao C2C field dominance,B2C platform model ranks first in the field of the cat is still a day,and jingdong,suning and other proprietary models or proprietary+platform has become one of the few can rival day cat e-commerce platform.In 2018 double tenth a carnival is not far away,big data has again shows us that in addition to the C2C and B2C model of e-commerce platform continue to break the long own every data record keeping,another innovative e-commerce platform also quietly into the double tenth of a data list,sales among the top six platforms,even after Tmall,jingdong,suning,amazon and Vipshop,the platform is mixed together,and platform model is based on aggregate demand and planned spending social C2B e-commerce platform.