手机游戏推广方式以及盈利方式的分析

Analysis of mobile game promotion methods and profit methods

手机游戏主要面向的主体就是青少年,青少年处在一个玩心很重、叛逆期的阶段,但是青少年也正是处在学习紧张的阶段,在中考、高考的巨大压力下,青少年期待在游戏中得到放松,尤其是学习、生活中遇到不如意时,挫败感就会让青少年在游戏中寻找自己的获得感。作为游戏开发方和推广方就要考虑如何将手机游戏推广出去,以及要研究手机盈利的方式和策略。

the main target of mobile games is teenagers.Adolescents are in a stage of serious play and rebellion,but teenagers are also in a tense stage of learning.Under the pressure of the middle school entrance examination and the college entrance examination,teenagers expect to be relaxed in the game.In particular,when learning and life encounter unsatisfactory,frustration will allow young people to find their own sense of gain in the game.As a game developer and promoter,it is necessary to consider how to promote mobile games,and to study the ways and strategies for mobile phone profits.