浅谈Web数据挖掘技术在电子商务中的应用

Talking about the Application of Web Data Mining Technology in E-commerce

近年来,随着人工智能、云计算等信息技术的发展以及互联网的普及,以互联网为平台的电子商务领域急速发展。伴随着大数据时代的到来,海量的数据信息涌现在网络中,需要人们处理的数据量已经成为一个天文数字,并且仍在日益增加,如何在各类数据信息中快速、及时地找到有价值的数据,已经成为我们务必要解决的难题。针对这种情况,合理应用大数据环境下的数据挖掘技术,可以有效地提高数据处理效率,为人们的生活带来便捷。本文将介绍数据挖掘技术的概念,并针对将Web数据挖掘技术应用到电子商务中的具体方法进行分析和探讨。

in recent years,with the development of artificial intelligence,cloud computing and other information technology and the popularity of the Internet,the Internet as a platform for the rapid development of e-commerce.With the arrival of the era of big data,massive data information emerges in the network.The amount of data that needs to be processed by people has become an astronomical number,and it is still increasing day by day.How to find valuable data in all kinds of data information quickly and timely has become a problem that we must solve.In view of this situation,reasonable application of data mining technology in the big data environment can effectively improve the efficiency of data processing and bring convenience to people's life.This paper will introduce the concept of data mining technology,and Web data mining technology applied to the specific methods of e-commerce analysis and discussion.