浅析平面设计中视觉审美元素的构建

Analysis on the Construction of Visual Aesthetic Elements in Graphic Design

随着我国经济的快速发展,各类品牌广告与商品的相关传播工作都需仰赖平面设计,各式样招贴型广告、室外海报都是平面设计的结果。这些平面设计作品用视觉审美元素的构建对产品进行有针对性的宣传,在顺应人视觉审美需要的基础上,达到广告宣传和产品营销的目的。文章根据现有的研究资料详细论述了平面设计中的视觉审美元素,并就视觉审美元素的构建提出了相应的建议。

with the rapid development of China's economy,all kinds of brand advertising and commodity related communication work need to rely on graphic design,all kinds of style poster advertising,outdoor posters are the results of graphic design.These graphic design works use the construction of visual aesthetic elements to carry out targeted publicity of products,and on the basis of conforming to people's visual aesthetic needs,achieve the purpose of advertising and product marketing.Based on the existing research data,this paper discusses the visual aesthetic elements in graphic design in detail,and puts forward corresponding Suggestions on the construction of visual aesthetic elements.