移动互联网时代茶产品整合营销策略研究

Research on integrated marketing strategy of tea products in mobile Internet Era

随着移动互联网的发展和普及,营销人员越来越关注移动互联网平台。茶叶产品在移动互联网平台上的营销活动越来越得到重视。本文在分析移动互联网时代茶产品消费特点和存在问题的基础上,提出了移动互联网时代茶产品的营销策略。

with the development and popularization of mobile Internet,marketers are paying more and more attention to mobile Internet platforms.More and more attention has been paid to the marketing activities of tea products on mobile Internet platforms.Based on the analysis of the consumption characteristics and existing problems of tea products in the mobile Internet era,this paper proposes the marketing strategy of tea products in the mobile Internet era.