试论汽车网络整合营销策略与发展

Discussion on integrated marketing strategy and development of automobile network

随着经济社会的发展,越来越多的公司开始重视网络营销。网络整合营销是一种基于信息网络平台,系统集成了各种网络营销手段和工具,充分利用网络的互动性实现增值营销的理念和方法。本文旨在探讨如何满足当前汽车企业网络整合营销的需要,推进企业的快速发展。

with the development of economic society,more and more companies begin to pay attention to network marketing.Network integrated marketing is a kind of information network platform,which integrates various network marketing means and tools,and makes full use of the interactivity of network to realize the concept and method of value-added marketing.This paper aims to explore how to meet the needs of network integrated marketing of automobile enterprises and promote the rapid development of enterprises.