浅析中小外贸企业网络整合营销策略

Talking about the Application of Green Concept in Mechanical Design and Processing

中小外贸企业由于其产品销售、客户关系的全球性和复杂性,是目前开展网络营销中最迫切,也是最活跃的一类企业。网络整合营销能最大化的降低成本,能以最快的速度将产品和品牌推向全球,能让买家以最快速度找到企业。中小外贸企业网络整合营销应建立自己的网络整合营销型的网站,优化关键词和搜索引擎,重视使用维护B2B平台,充分利用网络社交媒体推广,继续开展许可电子邮件营销,从而在网络时代的全球市场获得持久的竞争优势。

due to the globality and complexity of product sales and customer relationship,small and medium-sized foreign trade enterprises are the most urgent and active type of enterprises to carry out network marketing.Network integrated marketing can reduce costs to the maximum,promote products and brands to the world at the fastest speed,and enable buyers to find enterprises at the fastest speed.Small and medium-sized foreign trade enterprises should establish their own network integrated marketing websites,optimize keywords and search engine,attach importance to the use and maintenance of B2B platforms,make full use of online social media promotion,and continue to carry out licensed email marketing,so as to gain lasting competitive advantages in the global market in the Internet era.