浅析新媒体整合营销运作模式

Analysis of new media integrated marketing operation mode

经济社会的不断发展推动了营销方式的改变,特别是科技的快速发展和互联网技术的普及和应用,促进了我国企业的整合营销运作模式的转变,企业逐渐开始重视新型营销模式的运作,通过对当前市场环境和经济社会发展情况的分析和判断,改进优化原有的模式,同时重视对于消费者行为的研究和分析。本文从新媒体整合营销的角度,总结分析消费者消费心理,结合当前社会的营销传播内容和方式,分析了新媒体时期整合营销的运作模式。

the development of economy and society promotes the change of marketing methods,especially the rapid development of science and technology and the popularization and application of Internet technology,to promote the transformation of our country enterprise integrated marketing operation model,enterprises gradually began to attach importance to the new marketing mode of operation,through to the current market environment and the economic and social development situation analysis,and judgment,to improve the optimization of the original model,at the same time value for the research and analysis of consumer behavior.From the perspective of new media integrated marketing,this paper summarizes and analyzes consumers'consumption psychology,and analyzes the operation mode of integrated marketing in the new media period by combining the content and mode of marketing communication in the current society.