浅析互联网整合营销策略

Analysis of Internet integrated marketing strategy

互联网整合营销可以以更少的投入为企业带来更大的收益,我国的企业非常重视互联网整合营销。随着经济社会的快速发展,我国互联网整合营销的发展过程中会出现一定的问题。本文在对互联网整合营销理论进行总结分析的基础上,分析了我国互联网整合营销存在的问题,并结合实际给出了互联网整合营销的策略。

Internet integrated marketing can bring greater benefits to enterprises with less investment.Chinese enterprises attach great importance to Internet integrated marketing.With the rapid development of economy and society,there will be some problems in the development of Internet integrated marketing in China.On the basis of summarizing and analyzing the theory of Internet integrated marketing,this paper analyzes the existing problems of Internet integrated marketing in China,and gives the strategies of Internet integrated marketing based on the actual situation.