摘要
电视栏目的网络营销是电视媒体在“全媒体”时代面临的一个新课题,具有媒体整合和战略布局的重要意义。网络整合营销中4c策略的应用和实施,有利于更好地将电视栏目从线下转移到线上,构建稳定、积极的网络受众流动格局,以实现网络平台中失去的受众资源的回归。
the network marketing of TV programs is a new topic faced by TV media in the age of "all media".It is of great significance for media integration and strategic layout.The application and implementation of the 4c strategy in network integrated marketing is conducive to better transferring TV programs from offline to online,building a stable and positive flow pattern of network audience,and realizing the regression of audience resources lost in the network platform.
出处
《数码设计》
2017年第15期74-74,共1页
Peak Data Science
关键词
电视栏目
网络
整合营销
受众流
TV program
Network
Integrated marketing
Audience flow
