商务英语专业“产教融合”人才培养实践研究

Research on Business English Talents Cultivating by Means of Integration between Industries and Education

“产教融合”是理念,校企合作是手段。“产教融合”既指产业与教育的融合,也指生产与教学活动的融合。目前,商务英语专业“产教融合”目标不清晰、机制不深入和效果不显著。为了更好培养国际化、复合型和应用性的商务英语人才,提升学生的核心竞争力,通过企业冠名班形式开展产教融合不失为一条有效途径。但同时要注意解决产教融合过程中合作培养应用型师资、撰写适用性双语教材以及参与方的利益分析等问题。

Integration between industries and education is the philosophy and the cooperation between institutions of higher education and enterprises is means.Integration between industries and education can be meant at two levels,namely the integration between industries and education and that between production and education activities.Currently,the integration of business English major between industries and education is vague in integration target,shallow in integration mechanism and ineffective in results.In order to cultivate international,comprehensive and practical business English talents and improve their core competitiveness,Entitled Class is proved to be an effective way to realize the integration between industries and education for business English major.Meanwhile,equal importance should also be paid to the teacher training,the applicable and bilingual text compilation and the interest analysis of different partners in the integration between industries and education by virtue of the cooperation between institutions of higher education and enterprises.