试论琴行的网络整合营销策略

On Qin Xing's network integrated marketing strategy

在电子商务和物联网的冲击下,网络经济和跨地区营销模式得到了快速的发展。人们对乐器消费观在互联网的高速发展过程中发生了改变。音乐经理人在互联网时代必须对如何利用互联网开展营销进行重新的思考和实践。本文详细介绍了网络整合营销,并为每位琴行经理人通过互联网进行营销、寻找新的盈利点提供了解决方案。

under the impact of e-commerce and Internet of things,network economy and cross-regional marketing mode have been developed rapidly.People's concept of instrument consumption has changed in the rapid development of Internet.Music managers must rethink and practice how to use Internet for marketing in the Internet era.This paper introduces network integrated marketing in detail,and provides solutions for each bank manager to conduct marketing through the Internet and find new profit points.