浅析图书网络整合营销策略

Analysis of book network integrated marketing strategy

图书的网络整合营销是以读者为中心,读者体验的提升,不仅是营销目标,也是营销的关键。目前,图书在线营销主要包括电子商务平台营销、社会网络营销、移动微营销等。在互联网技术的快速发展和普及下,图书出版企业要注重多种营销方法和平台的整合,推动图书营销取得更好的效果。

the online integrated marketing of books is reader-centered,and the improvement of reader experience is not only the marketing goal,but also the key to marketing.At present,book online marketing mainly includes e-commerce platform marketing,social network marketing,mobile micro-marketing and so on.With the rapid development and popularization of Internet technology,book publishing enterprises should pay attention to the integration of various marketing methods and platforms to promote book marketing to achieve better results.