摘要
通过文献资料、对比分析等研究方法将网络整合营销理论引入体育公共服务,以体育意识培养与体育行为参与为核心目标,通过分析体育公共服务现状与问题,以消费者视角,进行体育公共服务产品网络整合营销探讨,以期为政府部门和服务机构提供有益参考。
through literature,comparative analysis and other research methods to integrate network marketing theory is introduced into the sports public services,sports awareness and sports behavior participation as the core target,present situation and existing problems by analyzing the sports public services,the perspective of consumer to sports public service products integrated marketing network,so as to provide beneficial reference for government departments and service agencies.
出处
《数码设计》
2017年第15期88-89,共2页
Peak Data Science
关键词
体育公共服务产品
网络整合营销
发展
sports public service products
Network integrated marketing
The development of
