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睡眠直播节目的互动模式分析

Analysis of Sleepinglive Broadcast Platform’s Interaction Mode
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摘要 近年来网络直播成为热点话题,经过2年的发展与沉淀,网络直播也开始结合各产业领域的特点及特色,向更加垂直化、专业化的方向发展。本文以网络直播与大健康的产物——睡眠直播节目为研究对象,通过分析其内容和互动形式上的表现并给出建议,在未来的睡眠节目制作中,应结合观众需求与权威专家指导,使节目内容更贴近生活,注重睡眠知识或经验分享的内容制作和偏向网友的强互动模式,从多方面完善睡眠节目的制作。 Live webcast has become a more and more popular topic in recent years.Through two years’development and accumulation,live webcast has gradually combined programs with variety of features and characters in different industries and fields,which makes live webcast develop towards a more vertical and professional direction.The article chooses thesleeping live broadcast program,which is the combination of webcast and Big Health,as the object of study and analyzes the performance of live broadcast programs through the content form and interactive form.The article come to asuggestionthat for the future live broadcast program making,requirements of audience should be combined with expert’s direction together,to make the program closer to life.The sharing of sleeping knowledge and experience as well as interactive mode towards audience should also be paid attention so that sleeping program can be improved from multi-aspect.
作者 陈雁南 丁肇辰 CHEN Yannan;DING Zhaochen(Beijing Institute Of Fashion Technology,Beijing,100029,China)
机构地区 北京服装学院
出处 《数码设计》 2018年第3期102-102,104,共2页 Peak Data Science
关键词 睡眠节目 直播平台 人际互动 Sleeping Program Live Broadcast Platform Human Interaction
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