大数据时代上饶国际医疗旅游先行区发展与对策研究

The development and Countermeasures of Shangrao International Medical Tourism front area in the era of big data

医疗旅游是以医疗与护理、疾病与健康、康复与休养为主题的新型旅游服务。上饶国际医疗旅游先行区,属于绿色生态高科技产业,填补上饶市医疗旅游领域的空白,是上饶特色旅游的一个重要补充。上饶旅游资源丰富,境内自然景观类型多样;以国际医疗旅游先行区为引领,这是上饶发展中的机遇,更是面临着的挑战,主要的挑战有:医疗水平较低、服务质量不高、医疗旅游专业人才短缺、城市国际化程度低、市场尚未形成、缺乏医疗旅游大数据的有效整合等,需要采取相应的对策,才能更好地打造上饶国际医疗旅游先行区。

medical tourism is a new type of tourism service with the theme of medical and nursing,disease and health,rehabilitation and recuperation.The Shangrao International Medical Tourism Pioneer Area,which belongs to the green ecological high-tech industry,fills the blank of the medical tourism in Shangrao,and is an important supplement to Shangrao s characteristic tourism.Shangrao is rich in tourism resources and various types of natural landscape in China;taking the leading area of international medical tourism as the lead,this is the opportunity in the development of Shangrao,and it is facing challenges.The main challenges are;low medical level,poor quality of service,shortage of medical tourism professionals,low degree of city internationalization and market not yet.The formation and lack of effective integration of large medical tourism data need to take appropriate measures to better build Shangrao International Medical Tourism Pioneer Area.