论商业展示设计中的色彩应用

Application of color in commercial display design

随着商业展示产业的不断繁荣发展,商业展示设计过程中对色彩的需求不断加大、要求不断提高。设计师在选择色彩对展品进行设计的过程中,不仅要通过色彩的合理设计实现设计理念的有效传达、设计出符合大众消费需求的产品,而且需要通过色彩的创意性调配,实现色彩基调的定位、衬托产品的价值感。同时,色彩的选择需要结合展品受体的消费理念及习惯,并将周围环境的配色情况有效融入到展品的设计过程中。此外,将产品的陈设及布局等和消费者的购买、使用目的进行有机结合,不断提升商业展示设计中色彩的应用与审美价值。

With the continuous development of the commercial display industry,the demand for color in the commercial display design process has been increasing and the requirements have been continuously improved.In the process of selecting color to design the exhibits,the designer must not only realize the effective communication of the design concept through the rational design of the color,design the products that meet the needs of the mass consumer,hut also realize the positioning of the color tone through the creative blending of colors.To set off the value of the product.At the same time,the choice of color needs to combine the consumption concept and habits of the exhibits,and effectively integrate the color matching of the surrounding environment into the design process of the exhibits.In addition,the product layout and layout and the consumers purchase and use purposes are organically combined to continuously enhance the application and aesthetic value of color in commercial display design.