基于“互联网+”背景下传统企业转型O2O电子商务现状的分析

Analysis of the current status of 020 electronic business transactions in the traditional enterprise under the"interconnected network+"background

在信息技术迅速普及的情况下,传统企业的发展模式受到了巨大冲击,基于此,其只有通过向O2O方向转型才能在激烈的市场竞争中占有一席之地。本文以"互联网+"背景下传统企业转型O2O电子商务,所存在的模式同质化严重、线下物流能力不足等问题为出发点,集中分析了解决对策,以期能够为更多传统企业,能更顺利的实现O2O转型提供参考。

with the rapid popularization of information technology,the development model of traditional enterprises has been greatly impacted.Based on this,it can only occupy a place in the fierce market competition by transforming to O2O mode.Based on the transformation of traditional enterprises into O2O e-commerce under the background of"Internet+",problems such as severe homogeneity of the existing model and insufficient offline logistics capacity,etc.,this paper analyzes the solutions in a concentrated way,so as to provide references for more traditional enterprises to achieve O2O transformation more smoothly.