新媒体环境下电视新闻采编策划的特点及创新措施

The Characteristics and Innovative Measures of TV News Editing and Planning Under the New Media Environment

信息时代的高速发展,迎来了新媒体的普遍应用,当前新媒体的应用给电视新闻节目带来了不小的冲击,且新媒体已成为媒体行业的关注焦点。因此,在如今的新媒体环境下,电视新闻如何创造出更好的呈现效果来适应当前趋势,已然成为相关业内人士值得思索的问题。基于当前背景下,本文首先分析了新媒体环境下新闻传播的特点,然后分析当前新闻采编和策划存在的问题,并分析了在新媒体环境下,电视新闻采编和策划工作的特点,最后分析了采编策划的创新措施。希望能为媒体行业提供一些参考作用。

the rapid development of the information age has ushered in the universal application of the new media. The application of the new media has brought a little impact on the TV news programs, and the new media has become the focus of the media industry. Therefore, in today's new media environment, how television news creates a better presentation to adapt to the current trend, has become a problem in the industry. Based on the current background, this paper first analyzes the characteristics of news communication under the new media environment, then analyzes the problems existing in the current news editing and planning, and analyzes the characteristics of the television news editing and planning under the new media environment, and finally analyzes the innovation measures of the planning and planning. Hope to provide some reference for the media industry.