地域城市文创产品的设计方向

The Design Direction Of Cultural And Creative Products In Regional Cities

伴随着经济全球化趋势的发展,世界越来越成为一个统一的整体,各国都在宣传自己本民族的文化,文化是一个国家的灵魂,对于城市文化的宣传显得越来越重要。城市历史是一个城市的文化象征,如何设计出让大众接受,更好地传播城市文化的文创产品是我们应该思考的问题,植根于对地域城市文化的深入挖掘,兼具实用价值的同时,还应利用独具特色的视觉化语言表现地方特色,使城市文化被人们认识,理解,发扬和继承,避免同质化现象的发生,牢牢把握时代特点,以绿色环保的设计理念创新创意,设计出独具特色的优秀文创产品。

With the development of economic globalization, the world is becoming more and more a unified whole. Every country is propagating its own national culture. Culture is the soul of a country. It is becoming more and more important for the propaganda of urban culture. Urban history is a cultural symbol of a city. How to design cultural products that are acceptable to the public and better disseminate urban culture is a question we should think about. It is rooted in the deep excavation of regional urban culture and has practical value. At the same time, it should also make use of unique visual language to express local characteristics. Urban culture is recognized, understood, carried forward and inherited by people, to avoid the occurrence of homogenization phenomenon, firmly grasp the characteristics of the times, innovative ideas with green environmental protection design concept, to design unique and excellent creative products.