网络时尚宣传中的波普元素研究

Research on pop elements in Internet fashion publicity

本文通过对当今最新网络时尚宣传的优秀设计进行观察,发现其深受19世纪60年代出现的现代艺术流派——波普艺术的影响,主要体现在改变了以往时尚宣传设计的表现手法,在其中融入波普元素,革新了传统装饰元素,使之呈现的感觉更加自由化,年轻化。

by observing the excellent design of the latest online fashion propaganda,this paper finds that it is deeply influenced by the modern art school-pop art,which appeared in the 1860s.Mainly reflected in the change in the past fashion propaganda design performance,in which the integration of pop elements,the innovation of the traditional decorative elements,so that the feeling of its presentation more liberalized,younger.