浅析生肖海报设计应用

An analysis of the Application of the Poster Design of the Zodiac

生肖文化在中华民族文化中享有极高地位,如龙马精神可视为中华民族自古以来所崇尚的奋斗不止、自强不息的民族精神;代表华夏民族主体精神以及最高道德。文章中心内容以传统生肖海报设计研究为基础,现代视觉领域中节日海报设计为元素,展开平面领域视觉传播等人文、地域和社会等发展与整理。

the culture of the zodiac enjoys a high position in the culture of the Chinese nation,such as the spirit of the dragon and horse,which is regarded as the national spirit of the Chinese nation since ancient times.It represents the main spirit of the Chinese nation and the highest morality.The center of the article is based on the research of the traditional Chinese Zodiac poster design.The design of the festival posters in the field of modern vision is the element,and the development and arrangement of the humanities,regions and society of the visual communication in the plane field are carried out.