新媒体时代广电工程技术的发展趋势探究

Research on the Development Trend of Radio and Television Engineering Technology in the New Media Era

在广播电视出现在人们日常的生活中以后,广播媒体就一直作为主流媒体的概念存在、发展着。可以这样认为,在整体的信息传递和引导舆论方面,广播媒体在其中起到了重要的作用。可是,近年来,新媒体技术不断发展与进步,对于广播电视而言,它原本的主流地位正在遭受着越来越多的挑战和压力。为了应对面临的挑战和压力,广播电视应该在自身的数字化、网络化、信号覆盖方式等方面尽快进行自我完善和加强。因此针对新媒体时代广电工程技术的发展趋势进行讨论。

Since the emergence of radio and television in People's Daily life, radio media has been existing and developing as the concept of mainstream media. It can be argued that broadcast media plays an important role in the overall information transmission and the guidance of public opinion. However, in recent years, the development and progress of new media technology, as for radio and television, its original mainstream status is suffering more and more challenges and pressures. In order to cope with the challenges and pressure, radio and television should improve and strengthen its digitization, networking and signal coverage as soon as possible. Therefore, this paper discusses the development trend of radio and television engineering in the new media era.