新媒体背景下微电影广告传媒的应用研究

Application Research of micro film advertising media under the background of new media

随着社会形势的不断发展,广告传媒行业迎来了全新的发展契机,但是在此过程中也逐渐暴露出了一定的问题,只有及时认识这些问题,并且积极采取一系列行之有效的策略解决这些问题,才能够保证广告传媒行业的更好更快发展。本文在深入分析广告传媒业存在问题的基础上,探寻微电影广告传媒的应用策略,较为详细的阐述了相应的发展方法,希望能在一定程度上起到促进广告传媒业发展的实际作用。

With the continuous development of social situation,the advertising media industry ushered in a new opportunity for development.However,some problems have been exposed in this process.Only the timely understanding of these problems,and a series of effective strategies to solve these problems,can the advertising media industry be guaranteed more.Better to develop faster.On the basis of in-depth analysis of the existing problems in the advertising and media industry,this paper explores the application strategies of the micro film advertising media,and expounds the corresponding development methods in detail,hoping to play a practical role in promoting the development of the advertising media industry to a certain extent.