新媒体环境下的影视制作与传播探析

Analysis and analysis of film and television production and communication under the new media environment

伴随着社会经济的不断发展,影视行业也在不断的改变和创新。近些年因为新媒体的影响影视制作与传播在内容、表现以及传播形式等方面均发生了明显性的改变,对于这一现象为了更好的占据市场,在影视制作与传播过程中必须采取针对性的改进措施,例如提高作品质量、提高作品处理水平以及培养影视人才,从而更好的适应新媒体环境。

with the development of social economy, film and television industry is constantly changing and innovating. In recent years, because of the influence of new media on film and television production and communication, obvious changes have taken place in the aspects of content, performance and communication form. For this phenomenon, in order to better occupy the market, In the process of film and television production and dissemination, we must take targeted improvement measures, such as improving the quality of works, improving the level of work processing and training film and television talents, so as to better adapt to the new media environment.