以工作任务为导向的汽车商务英语教学探讨--以"汽车零部件销售"教学内容为例

Task oriented automotive business English Teaching --Taking the teaching contents of "auto parts sales" as an example

随着汽车市场日益国际化,只具备汽车商务知识的学生已经不能满足市场的人才需求;近年来,与我校合作的各汽车品牌企业还提出了学生应具备一定的汽车专业英语知识的要求。因此,学校研发了市级精品课程《汽车商务实用英语》,以提高毕业生的竞争能力和雇主的满意度。本文以书中的“汽车零部件销售”这部分内容为例,探讨了以工作任务为导向的汽车商务英语教学,并采用信息化教学手段,尝试突破传统教学,实现教学手段多元化。

In the wake of the globalization of the automotive market, students with only knowledge of automotive business can not meet the demand of auto market. Recently, several automotive companies which have cooperated with our school require that students should posses the knowledge of both automobile and its relevant English. Therefore, our school develops a ‘municipal excellent course’-Automotive Business Practical English, in order to improve students’ abilities of employment and the satisfaction of employers. This article takes ‘Auto Spare Parts Sales’ for example, discusses work task oriented automotive business English by using e-teaching;tries to break through the traditional teaching, and diversifies teaching methods.