摘要
目的:针对湖北省博物馆大量的历史文化资源,提出博物馆文创产品系统设计流程,以此来促进湖北省乃至全国文创产业的发展。方法:从产品设计视角,针对湖北省博物馆现有文创产品开发现状,通过“文化资源符号提取、产品载体选取、消费者需求创意发现、产品美学打造”四个环节确定博物馆文创产品设计方法。结论:提出文创产品设计的新策略。通过需求限定为博物馆文创产品进行量身设计,以此促进文化的传播和文化创意产业的健康发展。
objective to plenty of historical and cultural resources in hubei province museum, museum wen gen product system design process is put forward, in order to promote the development of wen gen industry in hubei province and even the whole country. Existing methods from the perspective of product design, in view of hubei province museum wen gen product development present situation, through the \"cultural resources carrier symbol extraction, product selection, consumer demand, the creative discovery, product aesthetics to build\" four link museum wen gen product design method. Conclusion put forward a new strategy of product design. Limited by demand for museum wen gen product design, promote the spread of culture and the healthy development of cultural creative industry.
作者
郑刚强
柳灏
Zheng Gangqiang;Liu Hao
出处
《数码设计》
2018年第7期269-271,共3页
Peak Data Science
关键词
湖北省博物馆
文化创意产品
设计策略
消费者需求
museum of hubei province
Culture and creative product
The design strategy
Consumer demand