移动互联网环境下的品牌塑造问题分析

Analysis of Brand Building in Mobile Internet Environment

在移动互联网时代,品牌效应成为市场竞争中最为重要的因素之一,并直接决定着企业的发展状况,因此,对于品牌的塑造现已成为企业不可忽视的重要事项。文章论述了移动互联网环境对品牌塑造的重要性及网络品牌塑造的特点,并探讨了移动互联网环境下的品牌塑造存在的具体问题,为行业领域提供参考借鉴价值。

In the era of mobile internet, brand effect has become one of the most important factors in market competition, and directly determines the development of enterprises. Therefore, brand shaping has become an important issue that cannot be ignored by enterprises. This paper discusses the importance of mobile Internet environment to brand building and the characteristics of network brand building, and discusses the specific problems of brand building under mobile Internet environment, which can provide reference for enterprise brand building.