“汽车营销学”课程教学及考核方式改革探讨

Reform and Exploration on Teaching and Course Assessment Method of Automobile Marketing

本文针对“汽车营销学”课程教学和考核中存在的一些问题,对提高课题教学质量和学生学习、实践能力和效率提出若干改革意见。提出模拟实践教学方式,使学生学有所用。采用多样化考核举措,公平公正考查学生真实所学。

Aiming at some problems existing in the teaching and examination of "automobile marketing" course,this paper puts forward some reform opinions on improving the teaching quality and students' learning,practical ability and efficiency. Simulation practice teaching way is proposed,causing students in order to learn to use and put into practice. Using diversified assessment method,students' true learning state is reflected in the form of fair and impartial examination.