社交媒体对于社会运动的推动作用研究——以“MeToo”运动的传播为例

Research on the Promotion of Social Media to Social Movement——Taking the spread of the "MeToo" movement as an example

飞速发展的媒介技术在带给人们各种生活便利的同时,也给人类社会各领域的活动带来极大的影响。先前局限于一国领土范围的社会运动,在社交媒体的作用下,逐渐打破了国界,发展成为拥有大量国际受众参与的跨国性社会运动,实现一种全球化传播。本文以“MeToo”运动为例,对其传播特征进行分析,总结以社交媒体为代表的媒介在这种全球化传播的社会运动中扮演的角色,为其他社会运动借助社交媒体进行传播提供参考。

The rapid development of media technology has brought great convenience to people in various fields of life. It has been limited to the social movements of a country's territory. Under the influence of social media,it gradually breaks the national border,develops into a transnational social movement with a large number of international audiences,and realizes a global communication. This article takes the "MeToo" movement as an example,analyzing its communication characteristics, summarizing the role of media represented by social media in this social movement of globalization and providing reference for other social movements to use social media for communication.