“以赛促教”提升高职“营销策划”课程实践性探索

Practice of "Promoting Teaching by Competition" to Improve the "Marketing Planning" Course of Higher Vocational Education

高等职业教育主要是培养具有一定实践能力,能够用所学专业知识指导实践,更好满足市场对相关专业技术水平要求的专业技能人才.营销策划是高职营销专业的专业核心课程具有较强的应用性与实践性,是营销专业教学中知识涉猎较广、综合性较强的一门课程.将比赛项目引入营销策划课程并合理制定营销策划课程标准、创建良好的实践教学环境、加强教师队伍建设、搭建技能大赛平台全面培养学生技能是高职"营销策划"课程提高实践性的重要途径.

Higher vocational education is mainly to cultivate professional skills with practical ability, and to guide the practice with professional knowledge, and to better meet the requirements of the relevant professional and technical level of the market. Marketing planning is the core course of marketing specialty in higher vocational colleges. It has strong application and practice. It is a course with wide range of knowledge and comprehensive knowledge in marketing teaching. The game introduce marketing planning course and establishing reasonable marketing planning curriculum standards, to create a good teaching environment and strengthen teachers team construction, build a platform to cultivate students' comprehensive skills competition in higher vocational skills is the "marketing plan" is an important way to improve the practical curriculum.