以汉字类文创产品为例初探设计评价标准

Design Evaluation Criteria for Cultural Creative Products with Chinese Character

目前汉字类文创类产品以更加多元化的方式进入人们的生活。为了让其更好地满足于人们的需求,我们通过探讨汉字类文创产品设计评价标准来推动相关文创产品的发展。首先确认制定评价标准的三原则为:传承中国文化与情怀,通过创新的方法在当代审美与传承之间寻求平衡点,同时采用面向未来的视角。然后,本文根据以上原则探讨评价标准的一级指标和二级指标。最后通过一个优秀的实际案例对具体的指标进行了诠释。

Cultural creative products with Chinese Character have recently made their way into people’s lives in a diversified way. This paper focuses on the design criteria of cultural creative products. It has three principles in evaluating the design of cultural creative products, namely, to inherit Chinese cultural tradition, to achieve a balance between old tradition and contemporary aesthetics, and to adopt a future-oriented perspective.Then, according to the above principles, the first-level and second-level indicators of evaluation criteria are discussed. Finally, through an excellent practical case, the specific indicators are introduced.