适应“中国制造2025”的高职商务英语复合型人才培养——基于调查问卷的分析

Business English Compound Talent Cultivation in Vocational Colleges in Line with “Made in China 2025”——a Questionnaire-based Analysis

通过问卷调查,辅以访谈法,分析“中国制造2025”对高职商务英语人才的新要求,提出“中国制造2025”背景下,契合互联网与实体经济的融合及跨境电商的迅猛发展趋势,重视提升学生外贸网络相关能力;契合制造与服务融合趋势,提升服务能力;契合产品文化附加值提升及市场多元化趋势,提升学生对中国文化的英语表达能力和对“一带一路”目标市场文化的了解;适应外贸转型升级,提升产品技术认知能力及计算能力。打造复合型商务英语人才。

Through questionnaires and interviews,this paper analyses the new requirements of Made-in-China 2025 for business English talents in Higher Vocational colleges. It puts forward the integration of Internet and real economy and the development of cross-border e-commerce under the background of Made-in-China 2025,and puts more emphasis on improving students’ability of network foreign trade: in line with the integration of Internet and real economy and the rapid development trend of cross-border e-commerce,and attaches great importance to upgrading.