摘要
本文针对当前自媒体盛行的条件下,在大学校园兴起的"网红热"、"抖音热"流行文化现象,以及校园流行文化中存在的拜金、炫富、低俗及过度商业化和娱乐化的问题倾向,通过调查研究,分析了自媒体时代大学生流行文化心理形成机制与心理诉求,并倡导通过主体建构和价值引领,积极发挥自媒体优势,构建以我国社会主义核心价值观为引领的积极、健康、高品位的大学校园文化。
Aiming at the popular culture phenomenon of "net red fever" and "tremble sound fever" in university campuses under the prevailing conditions of self-media, and the problems of money worship, wealth display, vulgarity, excessive commercialization and entertainment in campus popular culture, this paper analyses the psychological formation mechanism and psychological demands of college students' popular culture in the age of self-Media through investigation and research, and advocates communication. Through subject construction and value guidance, actively exert the advantages of self-media, and construct a positive, healthy and high-grade campus culture led by our socialist core values.
作者
李一
LI Yi(Shenzhen Institute of Information Technology, Shenzhen, Guangdong 518023)
出处
《科教导刊》
2019年第16期18-19,共2页
The Guide Of Science & Education
基金
2018年全国共青团中央研究课题“自媒体时代大学校园流行文化现象透视及传播引领研究”(2018LX276)
关键词
自媒体时代
大学
校园文化
传播
self-media era
college
campus culture
communication
