嘉兴本土文化传播的阻力和策略研究

Resistance and Strategies of Jiaxing’s Local Culture Dissemination

地方本土文化是中华传统文化的重要组成部分,如何发挥本土文化的优势,克服其在传播过程中的阻力是一个值得深思的问题。本文基于嘉兴本土文化在高校大学生中的传播研究,探讨和分析嘉兴本土文化传播过程中面临的阻力,在此基础上提出行之有效的解决策略,以消除“文化失语”,增强“文化自信”,进一步推动嘉兴本土文化的继承和发展。

Local culture is an important part of Chinese traditional culture. How to give full play to the advantages of local culture and overcome its resistance in the process of dissemination is a problem worth pondering. Based on the research on the dissemination of Jiaxing local culture among college students,this paper explores and analyses the obstacles faced by Jiaxing local culture in the process of dissemination. On this basis,it puts forward effective solutions to eliminate "cultural aphasia", enhance "cultural confidence",and further promote the inheritance and development of Jiaxing local culture.