论交易方式的演进——基于交易费用理论的新框架

Research on the Evolution of Trading Methods——A New Framework based on Transaction Cost Theory

本文考察了从以乡村集市为代表的直接交易,到以现代商业为代表的间接交易,以及最新的以在线市场为代表的平台交易,这三类交易方式的演进过程和内在逻辑。特别地,我们把交易费用分解为交易过程中信息流动、商品流动和资金流动所产生的费用,并通过考察交易方式的演进中这三种流动过程的变化,来解释交易费用的下降和交易效率的提升。本文基于新制度经济学为理解交易方式演进提供了一个新的分析框架,揭示了交易费用产生的微观基础,可以帮助我们更好地理解交易方式的演进方向,同时为具有中国特色的互联网平台经济模式的形成和高效率运行提供一定的理论支持。

This paper examines the evolution of the three types of transactions and the inherent logic from direct transactions represented by rural fairs to indirect transactions represented by modern businesses and the latest platform transactions represented by online markets.In particular,we decompose transaction costs into the costs of information flow,commodity flows,and capital flows in the transaction process,and explain the decline in transaction costs and transaction efficiency improvement by examining changes in these three flows in the evolution of trading patterns.This paper provides a new analytical framework for understanding the evolution of trading methods based on the new institutional economics,revealing the micro-foundation of transaction costs,which can help us better understand the evolution direction of trading methods,at the same time,it provides certain theoretical support for the formation and high efficiency operation of the economic model of the Internet platform with Chinese characteristics.