新常态下衡水湖特色旅游经济发展对策

Research on the Development Strategy of Hengshui Lake Characteristic Tourism Economy under the New Normal

近年来,衡水湖的名气越来越大,前往衡水湖旅游的人数日益增多,但衡水湖特色旅游经济亟待发展完善。采取网上问卷、纸质问卷和访谈等方式,全方位调研了衡水湖特色旅游经济发展特点,获得衡水湖特色旅游实际运行情况和大量数据,利用统计方法分析挖掘其内部关联性,得出了居民对衡水湖特色旅游满意度较低,其旅游业还有很大的发展空间,景点设施、交通路线、美食招待、综合服务、周边景点开发等急需完善的结论。提出了“政府主导、环保优先、特色先行、景点升级、完善结构、配套服务、保障到位”的合理化建议,以推进衡水市特色旅游业的发展壮大。

In recent years,Hengshui Lake has become more and more famous,and more and more tourists are going to Hengshui Lake.However,the characteristic tourism economy of Hengshui Lake needs to be improved urgently.The author adopts online questionnaires,paper questionnaires and interviews.By investigating the characteristics of Hengshui Lake's characteristic tourism economic development in an all-round way,the author obtains the actual operation situation and a large number of data of Hengshui Lake's characteristic tourism,uses statistical methods to analyze and excavate its internal relevance,and obtains that the residents' satisfaction rate of Hengshui Lake's characteristic tourism is low,and that there is still a lot of room for its tourism development,such as scenic facilities,transportation routes,gourmet entertainment,comprehensive services and the development of surrounding scenic spots.In order to promote the development of Hengshui's characteristic tourism industry,some reasonable suggestions are put forward,such as "government leading,environmental protection priority,characteristic first,scenic spot upgrading,structure improvement,supporting services and guarantee in place".