大数据时代高校思想政治教育网络话语权建构

Constructing Network Discourse Right in College Ideological and Political Education in the Age of Big Data

大数据时代高校思想政治教育网络话语权具有内容精准化、传播方式多样化、主体平等化等优势,同时也面临着思想政治教育主体地位模糊,多元化社会思潮动摇社会主流价值观,大数据应用能力掣肘思想政治教育网络话语权发展导致网络话语权功效降低等困境。通过构建“大思政”格局,提升师资队伍的网络话语治理水平、拓展网络话语传播载体、创新议题设置以及培养法治观念,强化管理等开拓大数据时代高校思想政治教育网络话语权新思路。

The ideological and political education network discourse right in big data era has the advantages of accurate content,diversified transmission and subject equality,but there is the low efficiency of discourse right caused by indistinct dominant role of ideological and political education,by diverse social ideological trend shaking social mainstream values,by big data application ability impeding the ideological and political education network discourse right development.By constructing the pattern of "great ideological and political education",we can improve the level of online discourse governance of teachers,expand the communication carrier of online discourse,innovate the topic setting,cultivate the concept of rule of law and strengthen management and other new ideas to explore the online discourse right of ideological and political education in colleges and universities in the big data era.