自然科学综合类科技期刊微信公众号运营分析及发展探讨

Analysis of the Operation of WeChat Official Account for the Comprehensive Science and Technology Periodicals of Natural Sciences and Exploration of Its Development

随着信息化和网络传播的快速发展,信息、知识、新闻的传播方式已经不仅仅局限于传统的纸质传播,新媒体的发展成为了重要的传播途径,其中微信公众号已然成为重要的新媒体平台。通过分析收录在《2018版中国科技期刊引证报告(核心版)自然科学卷》中的自然科学综合类期刊微信公众号开通及运营情况,探索自然科学综合类科技期刊微信公众号的下一步发展,以及对未开通公众号期刊提供建设建议。

With the rapid development of information and network communication,the modes of transmission of information,knowledge and news are not limited to papers in the traditional way any more,and the new media has developed into an important means of communication,among which the WeChat official account has become a key new media platform.In this paper,the opening and operation of WeChat official accounts for the comprehensive science and technology periodicals of natural sciences included in 2018 China Science and Technology Journal Citation Report (Core Edition)-Natural Science Volume were analyzed to explore the further development of WeChat official accounts for the comprehensive science and technology periodicals of natural sciences and provide constructive suggestions for the journals without any official accounts.