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短视频发展对电视节目创新的启示 被引量:8

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摘要 Web2.0是融合媒体的时代,因为理论、技术与政策的支持,更适宜受众参与的短视频产业进入高速发展期。传统电视节目在新媒体环境下面临困境也潜藏机遇。本文将通过分析融媒体时代相关理论以及中国短视频产业发展路径,提出短视频对电视节目创新启发性策略。
作者 司若 黄莺
出处 《中国广播电视学刊》 北大核心 2019年第8期19-23,共5页 China Radio & TV Academic Journal
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