转基因技术的微博形象研究

Study on micro-blog image of genetically modified technology

针对2013年国内发生的“转基因大豆是否致癌争论事件”,文章以微博中的转基因技术形象为研究对象,利用新浪微博自带的高级搜索功能对2014年关于转基因技术的微博进行抽样,按照每7日抽样一次的方法共抽52日共计721个有效样本并进行内容分析,归纳微博中转基因技术内容信息及分类条目,并总结出4种转基因技术在微博中的形象:神奇的魔术师、安全可靠的高科技、充满争议的科学创新以及管理不善的失信者。本研究对于研究新媒体与转基因生物技术传播之间的关系具有一定的现实意义。

In view of the " debate on the carcinogenesis of genetically modified soybeans" in China in 2013 , the article uses the image of GM technology in micro - blog as the research object, using the advanced search function of sina micro - blog to sample the micro - blog of the transgenic technology in 2014 and draw a total of 7 in accordance with the method of sampling once every 7 days. 21 effective samples were analyzed , and the content information and classification items of GM technology in micro - blog were summed up, and the image of four kinds of transgenic technology in micro - blog was summarized. This study has practical significance for promoting the spread of transgenic technology.