中国科普产业发展管窥——基于全国科普统计调查的数据分析

A Brief Review of China Science Popularization Industry: Data Analysis Based on the National Science Popularization Survey

科普作为一种产业刚刚兴起,还处在产业发展的萌芽阶段。本文通过全国科普统计调查工作,获取了科普产品、科普出版、科普影视、科普游戏、科普旅游和其他科普营业收入相关数据。通过数据分析发现,科普是处于萌芽状态的新兴产业,在中国科普事业壮大的过程中逐步发展起来,但仍然面临着产业规模偏小、产业上下游缺乏有效衔接、市场化水平较低、主体不活跃等一系列问题,在未来的发展中,还需要政府的长期扶持。政府应提升产业培育环境,引导消费者构建合理的需求市场,扩充产业主体规模、构建深层合作关系。

Science Popularization is at its primary stage as an industry in China. Through the National Science Popularization Survey, the researchers collected the income data of relevant products, publishing work, movies and TV programs, games, tourism and other business of science popularization. Based on the data analysis, it can be revealed that science popularization is an emerging industry in its infancy, which is gradually developing along with the development of governmental science popularization in China. However, it still faces a series of challenges, such as the small industrial scale, the lack of effective connection between upstream and downstream industries, low level of marketization and the inactivity of the business developer. In the close future, the science popularization industry would need a long-term support from the government from four aspects. It is helpful that the government improves the environment of industrial cultivation, guides consumers to build a reasonable market, expands the scale of the industry, and builds an in-depth cooperative system.