文化自信背景下手机微动画设计与广西民俗文化语境的渗透

Mobile Microanimation Design in the Context of Cultural Confidence and the Infiltration of Guangxi Folk Culture Context

在科技快速发展的今天,互联网技术不断提升,对动画产业制作与发展带来了新的机遇,并使传统动画发生了历史性的变革,无论是从制作工艺还是传播形式,动画产业以全新的姿态丰富着人们的精神生活.因而,在移动互联网发展趋势中,手机微动画的兴起与传播不断引起相关学者的关注.本文在文化自信的基础上,融合广西民俗文化,赋予微动画文化内涵及意境,全面推进我国悠久文化的传承与弘扬,这对宣传广西绚丽多姿的文化精髓、提升微动画竞争力具有重要的意义.本文结合文化自信内涵,探析微动画与广西民俗文化的内在联系,借助广西民俗文化元素,提出具体的文化渗透策略.

With the rapid development of science and technology, the continuous improvement of Internet technology brings new opportunities to the production and development of animation industry, and makes profound changes in traditional animation.Whether from the production process or the form of communication, the animation industry enriches people's spiritual life with a new attitude. Therefore, in the development trend of mobile internet, the rise and dissemination of mobile micro-animation has attracted the attention of relevant scholars. On the basis of cultural self-confidence, integrating Guangxi folk culture, endowing microanimation with cultural connotation and artistic conception, comprehensively promoting the inheritance and promotion of China's long-standing culture, is of great significance to propagandize the splendid cultural essence of Guangxi and enhance the competitiveness of micro-animation.