1Bowen, H. R., 1953, Social Responsibilities of the Businessman, Harper & Row.
2Creyer, E. H. and W. T. Ross, 1997, "The Influence of Firm Behavior on Purchase Intention: Do Consumers Really Care about Business Ethics?", Journal of Consumer Marketing,Vol.14(6), pp.421-432.
3Drumwright, M. E., 1996, "Company Advertising with a Social Dimension: The Role of Noneconomic Criteria", Journal of Marketing, Vol.60 (4), pp.71-87.
4Maignan and Isabelle, 2004, "Consumers" Perceptions of Corporate Social Responsibilities: A Cross-Cultural Compari- son", Journal of Business Ethics, Vol.30(1), pp.57-72.
5Mohr,L. A. and Deborah, J. W. and Katherine, E. H., 2001, "Do Consumers Expect Companies to Be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior", Journal of Consumer Affairs, Vol.35 ( 1 ), pp.45-72.
6Mohr, L. A. and Deborah J. W., 2005, "The Effect of Corporate Social Responsibility and Price on Consumer Respons- es", Journal of Consumer Affairs, Vol.39 (1), pp.121-147.
7Roberts, J. A., 1995, "Profiling Levels of Socially Responsible Consumer Behavior: A Cluster Analytic Approach and Its Implications for Marketing", Journal of Marketing Theory and Practice, Vol.3(4), pp.97-117.
8Sen, S. and C. B. Bhattacharya, 2001, "Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility", Journal of Marketing Research, Vol.38(2), pp.225-243.
9Webster, F. E., Jr., 1975, "Determining the Characteristics of the Socially Conscious Consumer", Journal of Consumer Research, Vol.2(g), pp.188-196.
10Porter, Michael E. From Competitive Advantage to Corporate Strategy. Harvard Business Review, 1987,65 (3)
