房地产运营管理体系优化研究

Research on optimization of real estate operation management system

随着政策调控趋于严格、市场竞争激烈与企业规模的不断扩大,房地产企业的运营管理方式需要从传统的计划管理向经营管理发展,从而更有效的推动项目开发,企业需要寻求对原有体系进行优化的方法,简单的通过土地获取或者快速周转开发的运作模式已经无法适应当下的发展,因此需要通过对房地产企业组织机构、授权及决策机制、业绩管理、计划节点、工期优化等方面进行分析,提出优化思路,提高项目开发能力和企业的核心竞争力。

With the strict policy regulation, the fierce market competition and the continuous expansion of enterprise scale, the operation management mode of real estate enterprises needs to develop from traditional plan management to management, so as to promote project development more effectively, enterprises need to seek ways to optimize the original system, the simple operation mode of land acquisition or rapid turnaround development can not adapt to the current development, so it is necessary to analyze the organization, authorization and decision-making mechanism, performance management, planning node and duration optimization of real estate enterprises, and put forward the optimization idea, improve the project development ability and the core competitiveness of the enterprise.