从新媒体时代大学生虚拟形象看当代社会文化生态与教育问题——基于全国四省市大学生网络形象的调研

Viewing Contemporary Social Culture Ecology and Education from the Virtual Image of College Students in the New Media Era: Research on the Network Image of College Students in Four Provinces and Cities

文化,是国家核心竞争力中最关键的软实力,是一个民族独立于世的基石.文化的本质是思想,一个社会的真正强大有赖于其文化的繁荣与进步.大学生群体为使用微信、微博等而构建的网络虚拟形象是新社交媒体时代社会文化生态的重要外显形式,通过对北京、上海、武汉、深圳、济南五市在校大学生进行实地调查,了解其网络形象构建的社会心理特征,进一步探讨中国社会文化生态及当代教育、文化发展相关问题.目前,在全社会践行党中央提出的"弘扬中华优秀文化,传播主流价值观"极合时宜,势在必行.

Culture is the most critical soft power in the country's core competitiveness and the cornerstone of a nation's independence from the world. The essence of culture is thought. The true power of a society depends on the prosperity and progress of its culture. The network avatar constructed by college students for the use of WeChat, Weibo, etc. is an important form of social and cultural ecology in the new social media era. Through field investigations of college students in Beijing, Shanghai, Wuhan, Shenzhen and Jinan, we understand the social psychological characteristics of network image construction, further explore the issues related to China's social and cultural ecology and contemporary education and cultural development. At present, it is imperative to practice the "promoting the excellent Chinese culture and spreading mainstream values" proposed by the Party Central Committee in the whole society.