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汽车行业运用体验式营销模式探究

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摘要 随着中国经济的快速稳步发展以及市场机制的不断完善和竞争的越来越激烈,各个汽车品牌必须调整思路,寻找新的营销方案。体验式营销是与现在市场竞争形势相匹配,并且更加适合中国汽车销售市场的一种营销模式,正在被汽车销售行业接受和应用。
作者 吴莉娜
出处 《汽车世界》 2019年第10期281-281,共1页
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